Brand Alignment

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Trademark Infringement Protection

Keep control of your brand name and reputation across every marketplace.

• Continuous global monitoring
• Expert-verified enforcement actions
• Transparent reporting and results

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What Is Trademark Infringement?

Trademark infringement occurs when unauthorized sellers use your brand name, logo, or likeness to market or sell products online.

It confuses customers, damages credibility, and distorts pricing integrity.

Brand Alignment combines proactive detection with legal-grade enforcement to protect your identity on Walmart, eBay, and beyond.

How Trademark Infringement works

Stop Trademark Infringement Before They Damage Your Brand

Our platform continuously scans major marketplaces for unauthorized uses of your trademarks.

Our enforcement team reviews each alert to confirm actual infringement before taking action.

Verified cases are filed through marketplace legal channels; our team follows through until confirmed removal.

Track takedowns, resolution speed, and marketplace trends directly in your dashboard.

Global Marketplace Monitoring

Our advanced tools continuously monitor major e-commerce platforms like Walmart, eBay, Alibaba, and more. We ensure that only legitimate listings of your products remain active. 

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Rapid Takedown Enforcement

Spotted a violation? Our enforcement team doesn’t rest until infringing listings are taken down. We handle every step – from detection to enforcementsaving you time and resources. 

Real-Time Reporting

Stay updated with clear, actionable insights. Our reporting dashboards give you visibility into the status of listings and enforcement actions, providing transparency on every step of the process. 

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Why Trademark Protection Matters

Trademark abuse costs brands thousands in lost sales and long-term trust.
Protecting your marks helps you:

• Maintain consistent brand identity and consumer trust
• Preserve MAP pricing and Buy Box share
• Prevent legal risk and grey-market erosion
• Strengthen brand equity as you scale globally

What You’ll Achieve

  • Rapid removal of unauthorized listings

  • Lower operational risk from repeat offenders

  • Clear visibility into enforcement ROI

  • Confidence that your brand is protected 24/7

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When Trademark Protection Is the Right Fit

  • Unauthorized use of brand names or logos

  • Genuine products sold without approval

  • Customer confusion over “official” listings

  • Price erosion or Buy Box loss due to brand misuse

Where We Protect You From Trademark

counterfeit protection on marketplaces

Marketplaces: Walmart, eBay, AliExpress, and more
Search: Google Shopping
Social: Meta Shops, TikTok Shops, and others
Websites: Standalone shops, Shopify-based stores, and others

What Sets Us Apart?

Why Choose Brand Alignment for Trademark Protection

Our hybrid model combines technology and human intelligence — purpose-built for brands of all sizes, from emerging SMBs to global leaders.

• Managed enforcement team with direct marketplace access

• No generic AI or fully automated decisions

• Transparent dashboard reporting

• Coverage across North America and key global markets

Trusted by 100+ brands of all sizes

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Trademark Infringement

Ready to protect your brand identity?

Our enforcement specialists help brands of all sizes regain control of their trademarks on Walmart and beyond. Discover how our hybrid approach delivers results you can measure.

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FAQ

Useful Information to Clear Up Your Inquiries

How fast are takedowns processed?

Most verified claims are resolved in more than 72 hours, depending on the marketplace and case complexity.

Yes — registration in your primary markets (U.S. and Canada) enables formal claims.

No. Brand Alignment focuses on trademark enforcement across Walmart and other marketplaces, providing full-service monitoring, validation, and reporting.

For Amazon, we offer alternative methods to protect your brand identity and remove unauthorized sellers through proactive enforcement strategies.

Learn more → Remove Unauthorized Sellers on Amazon

We support enforcement actions across Walmart, eBay, AliExpress, and additional global marketplaces, helping brands maintain control beyond Amazon.