Brand Alignment

AMAZON MAP MONITORING

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Detect MAP Violations in Real Time

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Monitor pricing and enforce your MAP policies across marketplaces.

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Map monitoring software

Trusted by brands of all sizes

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MAP Violations Are Hard to See Until the Damage Is Done

Without reliable monitoring, enforcement becomes inconsistent, reactive, and difficult to scale.

MAP monitoring software

Clear Visibility Into MAP Violations

Brand Alignment provides continuous MAP monitoring designed to give brands clear, reliable visibility into pricing behavior across marketplaces.

How Brand Alignment Monitors and Enforces MAP

Turn monitoring data into action with real-time data, verified evidence, and structured enforcement.

01

Monitor

24/7 monitoring tracks pricing across marketplaces to surface MAP violations as they appear.

02

Verify

Each violation is validated with pricing data and timestamped screenshots.

03

Understand

Seller-level insights reveal who is breaking MAP and where pricing pressure originates.

200+ Marketplaces

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MAP Monitoring Built for Visibility and Enforcement

Detect MAP violations the moment they happen. 

Get notified the moment pricing drops below MAP.

Monitor pricing across Amazon, Walmart, and 200+ marketplaces.

See exactly which sellers are breaking MAP for targeted enforcement.

Understand how pricing violations affect Buy Box performance.

Identify off-platform price leaks that trigger pricing drops.

Every violation includes verified proof ready for enforcement.

Experts review violations to reduce false positives.

Built to scale across large catalogs and marketplaces.

Monitoring data structured to support consistent MAP enforcement at scale.

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Why Brands Choose Brand Alignment for MAP Monitoring

Brand Alignment turns MAP monitoring into a strategic visibility layer for brands that need to understand pricing behavior before it becomes a bigger problem.

MAP price monitoring
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Global MAP Monitoring​

Amazon is one of the most critical marketplaces for MAP compliance.

Brand Alignment monitors pricing across Amazon’s global marketplaces, detects violations in real time, and enforces MAP using verified data and structured actions.

This allows brands to maintain consistent pricing, protect margins, and control seller behavior across regions.

What Our Customers Say

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Brett Taylor Senior Manager, Retail of GoPro

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% last Q4 down to <5% this Q4.

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Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

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Matt Rolls Head of Sales of Philip Kingsley

Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.

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Dan Nowak Director of Content & Merchandising of The Resource Group Midwest

The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.

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Grace Kopplin Sr. Director of eCommerce Sales of Power Play Retail

BA has a very important part of our success supporting brands on Amazon for over 5 years. Highly recommend to brands and agencies looking to understand and take control of their reseller matrix on Amazon and WMT Marketplace! Kyle and Emmanuel are also great to work with!

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Jamie Roller Director, Growth Channels of Dr Squatch

We've been working with Brand Alignment for 2 years and they've been an excellent partner for us. They go above and beyond to help us out on our account and are absolute experts on brand protection. Big thank you to the team!

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Daniel Ramirez CEO of Navigas

The team at Brand Alignment is top-notch! It was a game changer for us! I highly highly recommend!

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Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Stay one step ahead of violators

Take Control of Your Brand’s Pricing Today

With real-time monitoring, violation evidence, and built-in MAP enforcement, you can protect pricing across 200+ marketplaces without adding operational complexity.

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MAP Monitoring FAQ

Useful Information to Clear Up Your Inquiries

What does MAP mean in retail?

MAP means minimum advertised pricing. The rise of ecommerce has heightened the already fierce competition in the consumer goods sector. Minimum Advertised Pricing (MAP) policies can help with this. 

MAP (Minimum Advertised Price) Monitoring Software is a tool that helps brands ensure their products are being advertised online at the agreed-upon minimum price. It automatically scans online marketplaces and eCommerce websites to detect MAP violations, helping brands maintain pricing integrity, protect margins, and support authorized sellers.

MAP enforcement follows directly from monitoring. Once violations are detected and verified, Brand Alignment uses structured enforcement actions to address sellers, resolve pricing issues, and maintain compliance across marketplaces.

We monitor more than 200 global marketplaces—including Amazon, Walmart, eBay, AliExpress, Alibaba, and many others. Our platform is built to help brands safeguard their pricing strategy across all major eCommerce platforms, giving you global visibility and control.

Our MAP Monitoring Software empowers your brand by:

  • Protecting your brand value and pricing consistency across channels.

  • Automatically detecting unauthorized discounting or seller violations.

  • Supporting authorized sellers by enforcing fair competition.

  • Saving your team time with real-time alerts and customizable reports.

  • Enabling faster enforcement.

Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.

We’re the industry experts in brand protection and MAP enforcement. Here’s why brands trust us:

  • Years of experience protecting some of the world’s most recognized brands.

  • A fully managed service tailored to your enforcement goals—no learning curve needed.

  • Unique features designed to go beyond monitoring, including screenshot capture, automated alerts, and customizable dashboards.

  • A dedicated team that works with you one-on-one to understand your brand and ensure fast, effective enforcement.