Eliminate sellers and reduce grey market across marketplaces.
Trusted by brands of all sizes
Most unauthorized seller problems begin in the supply chain, not on the listing.
Brand Alignment uses investigation-driven enforcement to identify the source of diversion, remove sellers more strategically, and reduce repeat seller activity over time.
We map sellers, inventory flow, and pricing behavior before taking action.
Initial enforcement removes low-value sellers while revealing critical supply chain signals.
We combine marketplace data, seller responses, and brand data to identify the true source of diversion.
We help brands address the root cause—distributors, pricing gaps, or internal leakage.
Monitoring, vetting, and operational controls prevent future unauthorized activity.
The Brand Alignment Standard focuses on identifying the real source of unauthorized inventory and removing sellers at the root.
Detect unauthorized sellers and map marketplace activity across listings.
Test buys, seller intelligence, and data analysis identify the source of unauthorized inventory.
Structured enforcement, including cease & desist letters and marketplace actions, removes sellers safely and strategically.
Ongoing monitoring and intelligence prevent sellers from returning.
Our approach is designed to minimize risk and protect your brand at every stage.
The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.
Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.
The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.
We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!
Stop price erosion and partner friction. Our enforcement removes unauthorized sellers, protects margins, and restores Buy Box share—without legal risk.
The Brand Alignment Standard is our investigation-driven approach to unauthorized seller removal. Instead of relying only on takedowns, we identify the source of unauthorized inventory, remove sellers strategically, and help prevent future diversion.
Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.
Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.
The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.
We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.
Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.
*Our office hours are Mon-Fri 9:00 AM – 6:00 PM (EST)
