- Customizable MAP Enforcement Software
Enforce MAP and Recover Lost Revenue
Stop price violations and keep sellers compliant across every marketplace.
Trusted by brands of all sizes
MAP Violations Create Channel Conflict
MAP violations often appear faster than most teams can correct them.
When sellers drop prices below MAP, it creates price instability across your listings and marketplaces.
Left unchecked, this leads to margin loss, Buy Box instability, and hours spent chasing violations.
Without continuous monitoring, enforcement becomes reactive, inconsistent, and difficult to scale.
- MAP violations appear across your listings
- Non-compliant sellers trigger price cascades
- Buy Box performance becomes unstable
- Your team spends hours chasing violations
A Smarter Way to Enforce MAP
MAP enforcement works best when violations are continuously monitored, quickly detected, verified with proof, and corrected through structured enforcement.
Brand Alignment brings this together into a single system that restores pricing stability across marketplaces.
Monitor
Continuous MAP monitoring detects pricing violations across marketplaces in real time.
Verify
Each violation is validated with pricing data and timestamped screenshots.
Enforce
Structured enforcement actions are deployed to correct violations and drive compliance.
Maintain
Ongoing monitoring prevents repeat violations and supports continuous enforcement.
200+ Marketplaces
MAP Enforcement Platform Built for Scale
A single system that monitors, validates, and enforces MAP across every major marketplace. From real-time detection to structured enforcement workflows, your team operates with full visibility, accuracy, and control.
- Real-Time MAP Monitoring
Detect pricing violations across marketplaces as soon as they appear.
- Prioritized Violation Queues
Automated alerts surface the most critical violations first, so your team focuses where it matters.
- Human-Verified Violations
Every violation is reviewed and validated before enforcement actions are taken.
- Screenshot-Backed Evidence
Timestamped screenshots and price deltas support every enforcement action.
- Structured Enforcement Workflows
Multi-level enforcement sequences designed to correct pricing behavior without unnecessary conflict.
- Marketplace-Specific Templates
Enforcement adapted for Amazon, Walmart, and internet-wide sellers.
- Brand-Safe Enforcement
Strategies designed to protect brand relationships and distribution channels.
- Buy Box and Pricing Stability Tracking
Measure how enforcement improves Buy Box performance and pricing consistency.
- Enforcement at Scale
Built to support large catalogs and multi-marketplace operations.
- Audit-Ready Records
Every enforcement action is documented for internal tracking and legal support.
Why Brands Choose Brand Alignment for MAP Enforcement
Many MAP enforcement programs rely on simple notifications that sellers can ignore.
Brand Alignment uses continuous monitoring, verified evidence, and structured enforcement to correct violations and stabilize pricing across marketplaces.
- Structured enforcement across Amazon, Walmart, and major marketplaces
- Lawyer-crafted enforcement strategies designed to drive compliance
- Verified violations with screenshot-backed proof
- Graduated enforcement designed to correct behavior, not escalate conflict
- Built to scale across large catalogs and multi-marketplace operations
- 95%+ sustained compliance across marketplaces
Real Impact, Real Results
- Protect margins and prevent price erosion
- Restore Buy Box stability
- Recover revenue lost to price violations
- Reduce manual work for your team
- Maintain long-term seller compliance
What Our Customers Say
The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.
Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.
The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.
We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!
Stop MAP Violations Across Every Marketplace
Structured enforcement. Verified evidence. Measurable compliance.
Useful Information to Clear Up Your Inquiries
What is MAP Enforcement?
MAP (Minimum Advertised Price) enforcement for authorized sellers involves ensuring that retailers comply with the brand’s set minimum price. It helps maintain consistent pricing across all sales channels, preventing price erosion and protecting brand value.
How does MAP monitoring support enforcement?
MAP monitoring is the foundation of effective enforcement. By continuously tracking pricing across marketplaces, Brand Alignment detects violations in real time, validates them with evidence, and enables fast, structured enforcement actions.
Do you monitor pricing across all marketplaces?
Yes. Brand Alignment continuously monitors pricing across Amazon, Walmart, and 200+ marketplaces to detect MAP violations in real time and support consistent enforcement.
Why is MAP enforcement important for authorized sellers?
Consistent MAP enforcement ensures fair competition among authorized sellers and maintains brand reputation. When sellers follow MAP guidelines, it reduces pricing conflicts and creates a level playing field, which also helps in retaining buy box control on platforms like Amazon.
How does MAP enforcement differ from unauthorized seller enforcement?
MAP enforcement focuses on getting authorized sellers to comply with your pricing policies, while unauthorized seller enforcement involves identifying and taking action against sellers who are not permitted to sell your products at all. Both approaches aim to protect your brand, but MAP enforcement specifically targets price consistency among approved sellers.
What actions are taken if an authorized seller violates MAP?
When an authorized seller violates MAP, we may issue warning notifications, request corrective action, and engage with the seller directly. If non-compliance persists, we can escalate through formal notices, reduce product access, or take other steps to encourage compliance.
Can MAP enforcement improve my buy box percentage?
Yes, enforcing MAP among authorized sellers can help in maintaining the buy box on Amazon and other platforms. Consistent MAP compliance reduces price undercutting, which is a common factor affecting buy box eligibility, helping your listings stay competitive.
Do you enforce MAP pricing on other marketplaces besides Amazon?
Yes, we enforce MAP pricing on Walmart, achieving over 90% compliance rates. While we also monitor and act on other marketplaces, we cannot guarantee the same level of enforcement, although successful outcomes are often possible.
