Brand Alignment

Get started
Get started

Author Archives: Brand Alignment

grey market sales

Grey market sales—where products are diverted from their intended markets…

Read more

msrp vs map

Can MSRP and MAP Be the Same? If you’ve ever…

Read more

parallel imports

Parallel imports, often referred to as grey market goods, are…

Read more

Is Grey Market Legal?

The grey market—sometimes called product diversion—exists in a strange, shadowy…

Read more

avoid map policy

1. The “Oops, We Forgot” Post-Promo Slip 2. Testing the…

Read more

Proactive Pricing Management: Identify MAP Violators with MAP Monitoring

1. Monitor Authorized Seller Pricing Daily—Multiple Times if Possible 2.…

Read more

How a Minimum Advertised Price Works

The Purpose of MAP: Brand and Price Integrity Stopping the…

Read more

avoid map violations

1. Limit Unauthorized Sellers to Reduce MAP Pressure 2. Partner…

Read more

How to Report Counterfeit Products on Amazon

Understanding Amazon’s Anti-Counterfeiting Policies Steps to Report Counterfeit Products on…

Read more

amazon seller strategy

Why Brands Should Partner with Value-Driven Amazon Sellers Why Seller…

Read more

20/68