Brand Alignment

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Author Archives: Brand Alignment

10 Small Brands on Amazon Beating Big Competitors

In Amazon’s massive marketplace, it’s easy to assume only big…

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grey market sales

Grey market sales—where products are diverted from their intended markets…

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msrp vs map

Can MSRP and MAP Be the Same? If you’ve ever…

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parallel imports

Parallel imports, often referred to as grey market goods, are…

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Is Grey Market Legal?

The grey market—sometimes called product diversion—exists in a strange, shadowy…

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avoid map policy

1. The “Oops, We Forgot” Post-Promo Slip 2. Testing the…

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Proactive Pricing Management: Identify MAP Violators with MAP Monitoring

1. Monitor Authorized Seller Pricing Daily—Multiple Times if Possible 2.…

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How a Minimum Advertised Price Works

The Purpose of MAP: Brand and Price Integrity Stopping the…

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avoid map violations

1. Limit Unauthorized Sellers to Reduce MAP Pressure 2. Partner…

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How to Report Counterfeit Products on Amazon

Counterfeit listings can harm your brand, confuse customers, and erode…

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