Fake listings steal your revenue, reputation, and customer trust.
Remove counterfeit listings through an adaptive process built on trademark compliance, marketplace expertise, and fast enforcement.
Counterfeit products are deliberate copies of trademark-protected items created to deceive consumers and damage brand reputation.
Brand Alignment’s counterfeit protection service combines flexible detection methods with proven legal enforcement to protect your brand’s integrity across online marketplaces.
We process counterfeit leads provided by clients or identified through our own marketplace monitoring tools.
Depending on the platform, we use marketplace reporting systems, internal scrapers, or partner integrations to locate suspicious listings.
Spotted a violation? Our enforcement team doesn’t rest until infringing list
Each potential counterfeit is reviewed against the brand’s trademark-protected assets to confirm its legitimacy.
When required, we perform test buys to verify authenticity before submitting a report.
If direct counterfeit claims require purchase proof, we proceed through a Trademark Infringement report—ensuring the claim is still enforceable.
ings are taken down. We handle every step – from detection to enforcement – saving you time and resources.
Once verified, our team files the appropriate counterfeit or trademark violation report through each marketplace’s established procedures.
We include clear, comparative evidence to support every claim, following local regulations and marketplace standards.
Clients receive real-time visibility through automated dashboards, periodic reports, and direct communication for escalated cases.
Each action—detection, submission, or removal—is logged and traceable for full transparency.
By eliminating fake products, you prevent lost sales and preserve customer trust in your brand.
• Marketplaces: Amazon, Walmart, eBay, AliExpress, and more
• Search: Google Shopping
• Social: Meta Shops, TikTok Shops, and others
• Websites: Standalone shops, Shopify-based stores, and others
For Amazon, we provide advisory and enforcement strategies focused on brand identity protection, distribution control, and trademark verification.
Brand Alignment combines marketplace insight, trademark expertise, and adaptive detection methods to resolve counterfeit issues effectively and compliantly.
Our process adapts to each marketplace, ensuring accuracy, traceability, and legal soundness.
For many brands, the instinct is to strike back with trademark or counterfeit takedowns. Amazon even makes it easy—file a claim, watch the seller disappear, and believe the problem is solved.
But that “win” is often deceptive. Filing inaccurate or overly broad complaints against legitimate sellers can backfire quickly. Some resellers are well-prepared with legal representation, and if your claim doesn’t hold up, you risk penalties, legal costs, and damaged credibility. Worse still, you lose time fighting battles that don’t solve the root problem.
The better path is proactive brand protection. Instead of chasing every listing, address the issue at its source—investigate your supply chain, identify leaks, and enforce MAP where it truly matters. By tightening distribution and monitoring new entry points, you prevent unauthorized inventory from ever reaching online marketplaces.
• Prevent unauthorized sales before they happen
• Protect your reputation without legal exposure
• Save resources by solving root causes, not symptoms
• Create a level playing field for authorized partners
• Maintain long-term control over pricing, channels, and customer trust
False takedowns create risk. Proactive protection builds resilience.
That’s how brands stop losing revenue—and start winning.
Counterfeit protection refers to the strategies and services used to detect fake versions of your products and remove them from the market. You need it because counterfeit goods can hurt your sales, damage your brand’s reputation, and even pose safety risks to consumers. By implementing a counterfeit protection service, especially as an SMB, you safeguard your revenue and ensure customers receive only genuine, quality products from you.
No. We do not perform direct Amazon takedowns. Instead, we offer alternative brand-protection strategies for Amazon sellers and manufacturers.
→ Visit our Amazon Enforcement Program for details.
Yes. Brand Alignment’s team includes legal enforcement support to escalate matters when simple takedowns aren’t enough. In most cases, our standard takedown process through marketplaces is effective. However, if a counterfeiter is persistent or operating off-platform (for example, their own website selling knock-offs), we can escalate to legal actions. This might include sending cease-and-desist letters, working with law enforcement or investigators, or coordinating with our network of IP attorneys to pursue further action. We aim to not only remove the immediate fake listings but also deter counterfeiters from targeting your brand in the future.
Removal time depends on the marketplace and jurisdiction.
On platforms such as Walmart or eBay, removals typically occur within 24 hours to one week once authorization (e.g., Power of Attorney) is verified.
If proof of purchase cannot be provided, we file a Trademark Infringement report, which usually leads to the same result.
Through automated dashboards, regular summary reports, and direct communication for complex cases.
Counterfeits erode trust, divert revenue, and weaken your brand’s position.
Brand Alignment helps you act fast, enforce your rights, and preserve your brand’s integrity across marketplaces.
*Our office hours are Mon-Fri 9:00 AM – 6:00 PM (EST)
